real original

My grandad’s old Swanndri hangs pride of place on a hook in my back porch. It’s one of the green bush shirts with the laces and the hood. A genuine original. Somehow scratchy and incredibly comforting at the same time. I think of it more as inheritance than a hand-me-down. Plus, it’s a nice connection to a brand I’ve worked on rather a lot over the last few years. From positioning and values to promotions and seasonal campaigns to social and print ads — it’s been my job to define, evolve, and execute the Swanndri voice across all sorts of comms. And I’ve loved every minute of it.