i'm sam

A creative copywriter and brand strategist by trade, I have spent the last 15 years helping build better brands through language.

Most recently, I spent nine years as the lead writer and strategist at design agency Designworks, where I worked with some of the biggest brands in Aotearoa New Zealand.

Now, I’m peddling my wares to agencies and clients as a specialist wordsperson with strong strategic skills and a brain for brand. Adding substance, structure and impact to the language brands use. Creating messaging that is thoughtful, original and enduring.

I’ve won some awards. I appreciate the oxford comma. And I strongly believe that it’s never just semantics – because nothing matters more than meaning.