best mate
I’ve done a lot of work for Coastguard in my time. From rebrands to radio ads and boat show stands, it’s all been good fun and incredibly rewarding (they are a charity, saving lives at sea, after all). But one project that I’m particularly proud of (and still use myself) was the development of the Coastguard app. Keeping things buoyant and embodying the ‘boatie’s best mate’ character while providing essential tips and tricks to help people stay safe at sea.
Agency: Designworks
Awards: Best Awards Finalist 2018