odd dog

Black Dog Brew Co. is DB Brewery’s Black Sheep. A real mongrel. A mixed up character, with a unique way of doing things, and a weird range of beers. Our job was to promote Black Dog in a way that remained faithful to its unique personality and positioning. We covered everything from naming to pack copy to the bar environment and even posters for a guerilla marketing campaign. Fair to say, we had a bit of fun with this one. Farts lightning? Sometimes it’s odd reading back over things you’ve done. A caveat: Black Dog Brew Co. has since been put down. I can only hope this work helped prolong its life a little longer.