size matters

Rockit apples might be small, but they’re big on crunch and flavour and attitude. In line with this, we put together a big old broadsheet brand book to help bring it to life. It tells the story of a small apple that’s taking on the world, one bite at a time, by doing things differently. Like the apple brand’s attitude, the book is larger than life and supported by cheeky, simple copy and some questionable puns. A not-your-usual-brand-book, for a not-your-usual-business.