lie low

A new pod-style accommodation offering from Jucy, aiming to democratise quality in travel accommodation, broaden the appeal of ‘pods’, and better reflect the way people want to travel now. The name Lylo does this through a sense of fun and simplicity – with soul. A place where everything’s easy and life’s good. Where you can let loose or lounge around. Lie back or live it up. Work or play or do absolutely nada. The personality is defined and driven by the name. Bright and fun and full of character, colour and contrast. Called out through language that is rhythmic, simple, punchy and catchy. End result, a brand that certainly does not lie low.

Agency: Designworks
Awards: Best Awards 2023 Finalist

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