good news

Ever since Stuff was purchased from its Australian owners (for a dollar), they’ve been on a journey to chart their own path and set their own rules. To reimagine what a media company can be. To follow no one. So, they needed a new positioning and identity to help illustrate and amplify this new direction – becoming more fearless, more imaginative and more human. As part of this, we developed a characterful and non-conformist verbal identity. Challenging the status quo and asking questions with a distinctively Stuff sparkle in the eye. Tackling the serious with heart and conviction, without ending up in earnestness like everyone else.