well toned

Many brands struggle to stand out simply because they sound the same as everyone else. And it’s not for a lack of trying. The problem is they either don’t have clearly defined verbal identities (aka tone of voice) to guide what they say and how they say it. Or their verbal identity is built on clichéd character and personality attributes, expressed through uninspiring principles, and captured in frameworks that are not practically useful. So, I help brands build verbal identities that are original, useful, and valuable. A better reflection of you and what you want your brand to be. Embodying and expressing your ideal personality. Providing both inspiration and structure for how you use language. Creating consistency across content and connecting meaningfully with your audiences. Setting you apart, building trust… I could go on. Because I love this sh*t. But I won’t. Here are some pretty images of a few brands I’ve done it for.