true story

Brand stories can be enigmatic and elusive things. They mean different things to different people. Regardless, I believe a good brand story (or whatever you want to call it) is is invaluable to every brand. Especially if it taps into the heart of what a brand is all about — who you are, what you do and why it matters. Bringing all the feels and the function. Covering past and future, message and mission and vision. Connecting with people internally and externally, inspiring them to action and building belief in your brand. That you can slap straight onto your ‘about us’ page, stick on the smoko room wall, or set as the foundation for everything you say. So that’s what I do — and have done, for these guys (and some).