nice one

A one-off beer brand built for the NZ Comedy Fest in partnership with the 2024 edition’s main sponsor Parrotdog. Capturing the character of both and celebrating the collaboration; the best in NZ beer helping celebrate the best in Kiwi comedy. The portmanteau works as an idea, a name, and a core driver of language and design. A bit of a laugh, but not taking the p*ss. Super positive. Yellow cans. Big type. Some little type. Easy to spot. Nice to read. Hard to forget. Name front and centre. With an explanation just in case anyone doesn’t get it. (Surely not, right?). Playfully positive language that nods to the character of both brands and clearly emphasises the essence of the event. In particular, the oversized footnote that turns the traditional technical Ts and Cs that no one reads into something a little bit more enjoyable. Hopefully.